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What's Happening in the Flat Steel Industry? Domestic Market Crisis and Export Strategies

The “Flat Steel Panel” at Steel Summit 2025 will discuss the most critical topics of the industry. The increasing import pressure following the weakening of global competitiveness makes the need for support for producers in the domestic market more visible. Incentives and protection measures in main sectors such as automotive and white goods stand out as an important solution tool in this context.

The 2024 production contraction, aggressive pricing of imported products and weak domestic demand continue to challenge flat steel producers.

Prominent Themes of the Panel;

Import Crisis in Flat Steel and Domestic Market Solutions
Increasing import pressure in the flat steel sector makes it difficult to balance the domestic market. As global competition intensifies, Türkiye's incentive policies to increase consumption in the domestic market are of great importance. The purchase-supportive regulations for the automotive and white goods sectors, together with measures to protect domestic producers, contribute to the sustainability of the market.

Hot and Cold Rolled Steel Sheet: Production, Demand and Applications
Hot and cold rolled steel sheet production processes will be subjected to a detailed analysis in terms of cost structures, energy consumption and environmental impacts. The usage areas, demand dynamics and market trends of these products in sectors such as construction, automotive and white goods will be a guiding light for stakeholders in the sector.

Competitiveness and Strategic Differences
The technologies and quality standards used in hot and cold rolled sheet production directly affect competitiveness in global markets. A comparison of cost efficiency and pricing strategies reveals Türkiye's strengths and challenges in international trade.

Global Flat Steel Markets and Export Dynamics
Flat steel is one of the most demanded products worldwide. For Türkiye to become a competitive actor in these global markets, export strategies are of great importance. It will be discussed what kind of strategy Türkiye should follow in countries that apply protection measures and how these dynamics affect export opportunities.

Moderator
Asuman Gürsoy – Secretary General, SOGAD / Türkiye

Panelists

• Ahmet Soybaş - Assistant General Manager, Soybaş Demir Çelik / Türkiye
• Kürşad Aynas - Pipe Profile and Secondary Manufacturers Segment Sales Manager, Çolakoğlu Metalurji / Türkiye
• Genco Bolaca - Foreign Trade Manager, Galex Steel International / Türkiye
• Bülent Özgür Koruyucuyu – Domestic Sales Manager, Borçelik / Türkiye
• Kutay Ülkü - Trade Manager, Tata International / England
• Hakkı Can Şaylan - Managing Partner, Noven Çelik / Türkiye

This session offers critical tips not only for industry professionals but also for investors, distributors and exporters.

Who is Attending?

• Steel producers and traders
• Raw material and scrap suppliers
• Technology and innovation leaders
• Steel service centers
• Logistics and finance experts
• Industry leaders, decision makers and investors